Appreciate the replies. This actually helps.
The biggest point I’m hearing is that features alone do not matter if sellers do not get enough eyes on their horses. That is fair, and I agree with it.
onGait and Preferred already have buyer attention, and that is the hard part to earn. I’m not pretending a new site automatically deserves listings just because it exists.
What I am trying to build with BuySellHorses.com is a more structured Standardbred-focused sales process: verified seller accounts, clear auction or buy-now listings, reserve options, race line and pedigree document uploads, visible bid history, seller privacy, controlled contact release, and a step-by-step post-sale process so buyers and sellers both know where things stand.
One part I think could become important is the professional marketplace around the sale process. Instead of a messy "take the horse home and see what happens" situation, the goal is to support cleaner due diligence before the deal is completed, including pre-bid inspections, vets, transporters, trainers, farriers, photographers, and other professionals buyers and sellers may need.
I agree with the comments about credibility. That has to be earned. No shortcut there.
For now, the real test is whether sellers are willing to list and whether buyers show up. If anyone has a horse they may want to sell, they can pre-create a listing here:
https://buysellhorses.com/sell-your-horseNo obligation. I’m trying to prove whether another Standardbred-focused option can actually earn a place.