There isn’t a single published “first-year conception rate” specifically for first-time Standardbred stallions, but a reasonable benchmark is:
About 60% pregnancy on the first breeding cycle is a strong general benchmark under commercial conditions.
With repeated breeding over the season, roughly 70-75% of mares may become pregnant when the stallion, semen, mares, and management are all good.
Live-foal rates are lower, around 70–75% in a large commercial Standardbred dataset.
A first-year stallion can perform below those numbers simply because he is inexperienced, semen collection and handling are still being optimized, or he is bred to a large number of mares. The quality of the mares and the breeding system often matter as much as the stallion himself. A recent study of nearly 4,000 Standardbred mares found a 61.4% first-cycle pregnancy rate, 84.7% end-of-season pregnancy rate, and 73.1% live-foal rate.
So, if you're evaluating a new Standardbred stallion, I would not judge him too harshly from a first season unless the conception rate is consistently poor after accounting for mare quality, semen type, timing, and veterinary management.